Lighthouses Building
lighthouses building
What is one thing Alexander the Great did to keep his empire united?
He built a lighthouse
He had Greeks and Persians marry
He replaced local rulers with his friends
He used his huge army to control cities
While he did all of those things, he didn't do them to keep his empire unified. In fact, he seemed to care little about that. His empire was very divided, as were his generals and advisers. This is why it collapsed so completely after his death.
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The Lighthouse Marketing Parable
For four years I have been developing a marketing principle we call "Lighthouse Marketing." People love the imagery of the Lighthouse, and since we started, it seems like the principle of attraction has become the next big thing.
Recently I picked up a coffee table book About Lighthouses by freelance writer Jenny Linford. I love this passage:
"Ever since ancient times, humanity has used beacons to warn of danger and for guidance in the dark. The lighthouse, whose practical function is to guide and warn sailors, is also an emblem of hope, a symbol of man's ability to challenge the darkness. From the Pharos of Alexandria, one of the Seven Wonders of the Ancient World, to Ireland's Fastnet light, lighthouses have involved formidable feats of engineering skill. Many of them were built in dangerous conditions, with the construction teams battling against high tides and treacherous reefs."
That sums up the principle of Lighthouse Marketing on every level. Most marketers aren't like lighthouses, they're more like search lights, out in a little rowboat trying to find one prospect at a time, and rowing their arms off. Lighthouses don't move. They just sit up on the rock and attract. They are permanent, powerful, and based on attracting instead of chasing.
To be a lighthouse marketer requires 3 things:
1. The right mindset
2. The right opportunity
3. The right system
If you have those three things, you can establish yourself as an attraction marketer, generating leads on demand and recruiting and building your business almost on autopilot.
About the Author
Dave Sherwin is co-founder of the Lighthouse Marketing System. Get the Lighthouse Marketing Guide (usually $37) FREE at:
http://escapethematrix.net/blog
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My Ghost Story #14 Sale Price: $1.99  |
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The World's Greatest Lighthouses List Price: $19.95 Sale Price: $12.26 |
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Escape into these spectacular color photographs of more than 50 of the world's most beautiful lighthouses. They hail from North American shores such as the Outer Banks, Nova Scotia, Bermuda, and the California and Oregon coasts, as well as throughout the Mediterranean, the North Sea, the South Pacific, Asian waters, and the Caribbean... |
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The Lighthouse Stevensons: The Extraordinary Story of the Building of the Scottish Lighthouses by the Ancestors of Robert Louis Stevenson Sale Price: $4.64 |
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Lighthouses of the Carolinas List Price: $12.95 Sale Price: $8.04 |
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Eighteen lighthouses still stand in the Carolinas, from Currituck Lighthouse near the Virginia border down to Haig Point Lighthouse near the border with Georgia. Author Zepke tells how they were built and how they have weathered hurricanes, erosion, and neglect... |
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Lighthouses List Price: $34.95 Sale Price: $23.20 |
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In a bygone American era, shipping was crucial in both trade and travel. It was the lighthouse that allowed ships to arrive safely in port, despite rough waters, rocky coasts, and punishing weather. Beacons of safety and hope, these stalwart sentinels of the American coasts are still treasured today by mariners and landlubbers alike... |
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A Rudimentary Treatise On Warming And Ventilation: Being A Concise Exposition Of The General Principles Of The Art Of Warming And Ventilating Domestic ... Buildings, Mines, Lighthouses, Ships, Etc List Price: $32.75 Sale Price: $19.02 |
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This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc... |
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A rudimentary treatise on warming and ventilation; being a concise exposition of the general principles of the art of warming and ventilating domestic ... buildings, mines, lighthouses, ships &c List Price: $29.75 Sale Price: $17.57 |
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This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process... |
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The Lighthouses of Hawaii (A Kolowalu Book) List Price: $19.95 Sale Price: $59.99 |
